After the economic crisis in August 2018, the automotive sector, which suffered great losses for 2 consecutive years despite all the incentives, was hit by the corona in 2020, when it started well and expected growth. In fact, the market has grown by 90 percent in January-February due to the delayed demand due to the decrease in interest rates, and this momentum showed itself at the beginning of March. However, after the first case of Corona virus was announced on March 10, sales came to a halt as life stopped and people closed home. While the deliveries in the first 2 weeks due to pre-orders continued to keep the market moving, sales were cut like a knife with the increase of both cases and deaths in the third week. Because in this risky process, the automobile has not been a priority.
IT WILL COMPLETELY STOP IN APRIL
At the beginning of the month, talking about 70 thousand and above predictions for March, it is said that the market will close below 50 thousand. But most importantly, it is said that the main problem, which is still good in March with the effect of pre-orders for the first 2 weeks, will be experienced in April.
Automotive Authorized Dealers Association President (OYDER) Murat Şahsuvaroğlu said that since the beginning of 2020, there has been a period in which the demand has been more than supply, but they expect the month of April to be the biggest recession due to Corona virus measures. Şahsuvaroğlu stated that the sales in the first 3 months of the year were made in advance and said, “The deliveries of the old sales including March are still continuing. However, from the third week of March, sales have almost come to a halt, and services have also weakened significantly. The contraction in service entrances reached 50-60 percent in the third week of March. “We will probably experience the biggest recession in April, and sales and connections will largely stop.”
OYDER President Murat Şahsuvaroğlu
A FIRST HISTORY IN HISTORY
As a result, in August 2018 after the economic crisis, there were plenty of vehicles in Turkey, but there was no demand. That’s why the market fell 35 percent in 2018 and 20 percent in 2019. With interest rates falling rapidly, demand increased from October to March, but this time the brands did not have enough tools. With the Corona virus epidemic, production stops, and people close home, perhaps for the first time in history, will not be both demand and vehicles from April.
800 thousand predictions will be halved
The automotive market, which reached 1 million units between 2015 and 2017, declined to 650 thousand in 2018 and 490 thousand in 2019. With the decrease in interest rates in 2020 and the deferred demand started to be received, the forecasts started from 550 thousand to 800 thousand. However, while entering a period when it is difficult to predict due to the Corona virus epidemic, some big brands such as Renault Mais state that the market may be parallel to 2019.
Renault Mais General Manager Berk Çağdaş
Renault Mais General Manager Berk Çağdaş said, “We are working on different scenarios for 2020. In the optimistic scenario, I think all of us wish for humanity is that the increase in temperature and the speed of virus spread and the deferred demand can be met at the beginning of summer. We think we can close this year with a market parallel to last year. ”
