Turkey : Digital survey became the flashlight of insurance companies

Today, when the results obtained from digital tools are interpreted correctly, it affects the success and stability of the companies. With the changes in technology and time and costs reflected in the survey studies, customer satisfaction began to be answered more quickly. Attracting attention with its sustainable profitability and growth performance, Sompo Japan Insurance is constantly improving itself in customer satisfaction. Saying “Customer satisfaction, which we constantly improve, is one of the areas where we perform well,” Recai Dalaş, General Manager of Sompo Japan Insurance, said, “We constantly improve ourselves by measuring our satisfaction and recommendation scores through tens of thousands of digital surveys you send to our customers. Of course, this is a long and thin journey. It is very important to maintain this as much as the performance we achieved. ”

SATISFACTION SURVEYS PERFECTLY IMPACT

In this context, Sompo Insurance measures satisfaction and recommendation scores with tens of thousands of digital surveys that it sends to them directly in every field it touches the customer. Saying “Customer satisfaction, which we constantly improve, is one of the areas where we perform well,” Recai Dalaş, General Manager of Sompo Japan Insurance, said, “We constantly improve ourselves by measuring our satisfaction and recommendation scores through tens of thousands of digital surveys you send to our customers. Of course, this is a long and thin journey. It is very important to maintain this as much as the performance we achieved. ”

“WE WILL NOT GO TO PRICE COMPETITION”

Noting that they never entered a price reduction competition as a company, Recai Dalaş, General Manager of Sompo Japan Insurance, said, “As a matter of fact, there is a certain decrease in the range in November when our growth rate is very high. The reason for this is that our competitors are more competitive. But we do not think this situation is very sustainable. When we evaluate the companies in the sector, we see that some of them rely on traffic generation. If the calculations are done correctly, there is no problem. But from time to time, there are evaluations that these calculations are not done correctly. ”

“TO TAKE MEASUREMENT FOR 2020 YEAR”

Dalaş also pointed out that there was a slight increase in automobile and traffic policies at the end of the year due to the increase in automobile sales with the decrease in interest rates. Noting that the general view in the sector was a little more difficult in 2020, Dalaş said, “It is necessary to start taking precautions today. If we start taking precautions today, maybe we can save 2020 ”.

Record increase in the number of health insurance holders!Record increase in the number of health insurance holders!